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Rowland Heights, California, US
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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
GMC Terrain
Tue, 14 Apr 2009Making its public debut at the New York Auto Show, the Terrain is a compact SUV-crossover which fits in below the Acadia in the GMC model line-up. Featuring an overall length more than a foot shorter than the Acadia, the Terrain is laden with technology and boasts a multitude of functional storage compartments within its well-resolved exterior design. Read more about the new Terrain in our 2009 New York Auto Show Highlights.
Renault Twingo and Clio Grand Tour
Thu, 08 Mar 2007By Ben Whitworth Motor Shows 08 March 2007 10:12 French but sans le funky look A busy show stand for Renault – as well as unveiling its new Twingo city car, the French manufacturer pulled the wraps off a thinly disguised version of its upcoming Clio estate to take on its Fabia and Peugeot 207 wagon rivals. After the funked up coolness of the Twingo concept car shown at the Paris Motor Show last year, we are more than a little underwhelmed by the production Twingo. Renault is keen to move away from the utilitarian look and feel of the original model – it will leave cheap and cheerful sales to the Clio Campus – and pitch the new model at sharper-suited rivals like the Mini.