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New Jaguar XJ – Detail on video
Fri, 10 Jul 2009The new Jaguar XJ - detail on video and driving footage We went off today to have a good look at the all new Jaguar XJ at the Saatchi Gallery, and we’ve come away even more impressed than we were from the detail we’ve had to date. So over the weekend we’ll bring you a ton of detail – which we promise will be pretty much the end of the big Jaguar XJ coverage until we get our hands on one – on what we know and what we feel about the XJ. But in the meantime – for those who can’t get enough of the XJ – we thought we’d bring you a video of the new Jaguar XJ, with shots of the interior and exterior plus driving footage.
BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
BMW boss tells the truth about electric cars. And then has to apologise for doing so.
Sun, 01 May 2011BMW US CEO Jim O'Donnell - "EVs won't work for more than 90% of drivers" Really, you do have to ask what kind of barking mad world we live in when the boss of a car company is forced to apologise for telling the truth, simply because it upsets a vocal minority (and his bosses, no doubt) We’ve been banging on for years about how useless electric cars are as a replacement for the internal combustion engine, and how they are really only viable as inner-city runarounds and as toys for the better-off. Even then, electric cars have their problems. As inner-city cars EVs certainly do the local environment a favour by transferring emissions to the point of electricity generation instead of the point of use.