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Jaguar F-Type sold out until end of 2013

If you want a new Jaguar F-Type, you won’t get one until the end of 2013 The new Jaguar F-Type may not be a volume car for Jaguar – it’s place in jaguar’s lineup is to cast a rosy, sporty glow on the whole Jaguar range – but the numbers sold already seem to indicate the F-Type will end up selling even more than the 75,000 a year Jaguar hoped – assuming they can up production. Adrian Hallmark, Jaguar’s Global Brand Director, has confirmed to Automotive News that the new F-Type is already selling strongly, despite only going on sale a month ago, and the F-Type is sold out for at least the next six months. “Customers who order the car now will be lucky to get one by the end of this year”, he said.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Can Horn get US Volkswagen sales back on track?

Volkswagen AG's German executives readily admit they are a bit baffled by America, where, despite decades of exertion, Volkswagen's namesake VW brand still doesn't rank as a marquee marque. So why would the automaker choose a German native and Wolfsburg veteran, Michael Horn, as the new CEO of Volkswagen Group of America, to succeed Jonathan Browning, 54, who is leaving at the end of the year? To VW insiders and U.S.