Hyundai moving beyond 'value' brand reputation

Hyundai's U.S. boss says the brand is changing from a "value" brand into a "valuable" brand. John Krafcik, CEO of Hyundai Motor America, said the brand is quickly shedding its roots as a purveyor of new cars for used-car prices and becoming a major player in the global industry.

Hyundai increasing European production to 500,000 a year

Hyundai are upping production in Europe to 500,000 per annum There’s an awful lot of sense in car makers designing and building cars for the markets they serve locally, and it’s a route Hyundai has followed in Europe, where the majority of their sales are of European built models, not imports. With Hyundai sales still growing despite the European car market meltdown, Hyundai are increasing capacity in Europe to keep up with demand with further investment in their plant in Ízmit, Turkey. Originally, the Ízmit plant produced just 60,000 cars a year, but in 2007 that was increased to 125,000 and now it is being increased to 200,000 so the new i10 can be built there as well as the latest i20.

Fisker Automotive begins hiring blitz

Fisker Automotive will hire 120 workers in the coming months to staff the former General Motors factory in Wilmington, Del., that will build Fisker's next plug-in hybrid sedan, due in 2013. Code-named Project Nina, the future car will join the plug-in Karma sedan in Fisker's lineup as the company expands its portfolio of premium hybrid cars. The Karma is launching this year, and production of the future sedan--expected to be priced at about $39,000 after government incentives--would begin late next year.