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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Warning for 'morning after' drivers

MOTORIST DON'T KNOW when it is safe to drive the morning after drinking, according to an AA/Populus survey. As many as 56% of the 21,165 surveyed were unaware of the "morning-after" dangers, with those from north east and north west the biggest culprits, the poll found. In the survey, drivers were asked that if they started drinking at 9pm and drank a total of 12 units of alcohol over three hours when they thought they would legally be allowed to drive again.

Ford Figo – Cool for India

The Ford Figo - made in India For has spent a few bob – around £300 million – expanding its car making facilities in India at Chennai to make the plant capable of producing 200,000 cars a year which, as Alan Mullaly, Ford’s CEO said, does show how serious Ford are about the Indian market. The Figo – which is apparently colloquial Italian for ‘Cool’ – shares Ford’s small car platform, which means that under the skin it’s a Fiesta. It looks like a Ford too, with the usual ford ‘Kinetic’ design cues written all over it.