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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

2013 SRT Viper packs devilish details

The 640-hp V10, the curvy fenders, heck, even the carbon treatments—there are enough spotlight features on the 2013 SRT Viper to outfit two or three sports cars of lesser pedigree. While the potent engine and the striking design are clearly the signature elements of SRT's macho machine, there are a few subtle design cues lurking inside for sharp-eyed enthusiasts. Let's call them Easter eggs, and they're intricate yet intriguing.

New Range Rover: Official

Land Rover has revealed the 2013 Range Rover (probably the 2014 Range Rover in the US) with a big drop in weight, new engine option and adaptive dynamics. We’ve had endless photos of the 2013 Range Rover out testing recently, and even the first undisguised photo. But this is the real deal: The 2013 Range Rover is official.