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Citroen DS5 promo: Arsenal players take on English National Ballet +video

The Arsenal players and ENB dancers with the Citroen DS5 The Arsenal players and ENB dancers with the Citroen DS5 In a slightly odd promotion for the Citroen DS5, Citroen has teamed up Arsenal players with the English National Ballet It looks a bit like Citroen has been taking notice of MINI’s somewhat off-the-wall promotions for their cars and have decided a great way to get the DS5 – now it’s on sale in the UK –  front and central is to take Arsenal players Alex Song, Wojciech Szczesny, Alex Oxlade-Chamberlain and Bacary Sagna off to the English National Ballet to get some lessons. We’re assuming the link with the DS5 is supposed to be all about elegance, power, shape, beauty, grace or any number of ways you can describe ballet and, by association, the Citroen DS5. We get treated to the Arsenal players doing a lift or two, managing a Plié at the bar and even a Pas de deux, Pirouette and an Arabesque (and now we’ve run out of ballet terminology).

Used cars 'getting cheaper'

CONSUMERS holding on to their motor for longer are driving down the cost of used cars, according to new research. The average price for a second-hand car in July-September 2011 was £8,870 - a 2.4% decline compared with the same period a year ago, according to the Auto Trader company. It is the first time the price has dipped below £9,000 since the company started tracking the market in January 2010.

Good Ideas Salon, Tokyo

To discuss ‘pure living' as a concept, Nissan and trends company PSFK hosted the Good Ideas Salon in Tokyo on 20 October 2009; a moderated conversation between International and local guests explored how pure living manifests itself in design, technology, urban living and transportation. Panelist Marc Alt, founder of Marc Alt + Partners, a strategic agency dedicated to sustainability and social innovation, began the Salon discussion stating that, "Companies and individuals need to understand what it means to be green in their daily lifestyle choices. Sustainability is not just about creating energy-efficient resources, but being more efficient in how we use these resources.