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Chrysler to close Pacifica Advanced Design Studios

The 20 designers at Chrysler's Pacifica Advanced Design Studios in Carlsbad, California will soon be finding themselves out of a job. The struggling North American automaker announced the closure of the facility on Friday, stating that the company is ‘leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance.' Responsible for many of the more successful designs hailing from Chrysler in recent times, including the Chrysler 300 sedan and the new Dodge Challenger musclecar, the Pacifica Advanced Product Design Center also yielded the Nassau concept car and the Pacifica crossover – bearing the same name as the west coast studios in which it was created. The work done at the Pacifica Advanced Design Center will be consolidated into the Advance Design function in Auburn Hills and continue to be led by Senior Vice President of Design, Trevor Creed.

Hyundai/Kia – the Hydrogen push.

Hyundai and Kia are making huge strides in to the mainstream car buyer’s conscientiousness. They’ve managed – in just a short time – to move from being an almost laughably cheap option for buyers with no money and even less taste to cars that offer serious and credible alternatives the best from Europe and Japan. So we now think of Hyundai and Kia as a formidable threat to established car makers, but not exactly innovators and pioneers.

Royal College of Art interim exhibition - 'Automotivation'

Second year Vehicle Design students at London's Royal College of Art displayed their work last November in an interim exhibition entitled 'Automotivation'. The long-established RCA Vehicle Design course has produced some of the world's most respected and successful automotive designers. In the exhibition, a range of design projects considered the needs of the world's changing landscape for private and public mobility.