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Beaulieu Sets Its Sights On A World Record Attempt

IT MIGHT be best known for its collection of weird, wonderful and historically significant cars, but the National Motor Museum at Beaulieu is now reaching out to anyone with an interest in toy cars. As part of its bid to break the current world record for the longest line of toy cars, Beaulieu is asking for donations in order to topple the current record of 9,795, set in Guatemala last December. The attempt will be held in the grounds of the attraction with a continuous line, one kilometre long, of at least 10,000 cars placed end to end, starting and finishing inside the museum.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Volkswagen Beetle

The 2012 Beetle has been unveiled ahead of its Shanghai Motor Show reveal. The new 'New Beetle' is said to draw on design cues from the original Beetle launched 73 years ago. Retaining a similar silhouette to the 2003 New Beetle, the 2012 model gains a stronger influence from the 2005 Detroit show 'Ragster' concept.