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Here are the automobile ads of the year

The One Club made its way back to the 2014 Detroit auto show, naming the top automotive ads across five different categories: online video, broadcast television commercials, interactive, experiential, and print/outdoor. The top ads were presented Tuesday. Let's take a look at those that came out on top.

Theory driving test cost to be cut

THE COST of the written part of the driving test is to be reduced, the Government has announced. Under Government plans, which are now out for consultation, the cost of sitting the theory section of the test will be reduced from £31 to £25 from October 2014, with a further drop of drop of £2 planned in October 2015. The proposals could save learner drivers in excess of £100 million over the next nine years.

BMW Concept Coupe

BMW unveiled their latest concept in the run up to the contemporary Mille Miglia, a road race for cars that competed during the original event held between 1933 and 1957. The BMW 328 that set the fastest time in 1940, averaging over 100mph, has also provided inspiration for the Coupe Concept, which mixes the older car's silhouette with surfaces closer to the Z4 on which it is based. Powered by BMW's seminal 343PS engine, the car is wrapped with carbon-fibre reinforced plastic (CFRP), whose form is defined by designers using plaster rather than clay "for a closer emotional experience".