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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

BMW Guggenheim Lab

With many surveys suggesting the world's automobile buyers are growing younger and more urban, saavy automobile companies are rushing to show their concern with cities, the future - and the future of cities. In New York City recently, black Audi A8s recently ferried 'influencers' to the Lower East Side area around the New Museum to attend an Audi supported Urban Future Initiative part of the area's Festival of Ideas. The Volkswagen Group and the Museum of Modern Art promise a major announcement of future cooperation, on May 23, and BMW recently announced that it is supporting the Guggenheim Museum in a six-year, nine-city endeavor called the BMW Guggenheim Lab.

2013 Ford Mustang Shelby GT500 to appear at Goodwood

On Wednesday we told you about the Mazda MX-5 GT concept that will be featured at the Goodwood Festival of Speed. On Thursday, Ford announced that its new Mustang Shelby GT500 will be taking a turn on the famous hillclimb circuit as well. Goodwood will be the GT500's first appearance outside of the United States.