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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Japan's Toyota Prius Cup showcases hybrid car

With steely stares and clenched hands, the drivers peer from their crash helmets as the race marshal slowly raises the green flag. Then the flag drops. And they're off!

Brussels Motorshow 2008

By Graeme Dykes Motor Shows 24 January 2008 23:29 Running from January 17th-27th, the Brussels Motorshow is probably the first European motorshow of the year. Comparisons with Detroit are perhaps unfair but almost inevitable. There was certainly plenty of glamour with Ferrari, Maserati, Porsche and Lamborghini amongst the exotic participants.