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Geneva motor show 2011: A-Z preview and review

Welcome to CAR Online's coverage of the 2011 Geneva motor show, the world's most exciting auto show. The CAR team will be reporting live from the Palexpo arena in Switzerland for the 81st Geneva auto show on Tuesday 1 March 2011 – and this is your handy guide with our previews to all the Geneva new cars and launches. We'll update the page with every new announcement, and on press day there will be the CAR Live Blog, along with reviews, news, video, photos and galleries of all the important new car launches at the 2011 Geneva motor show.

Mercedes touts future safety with research vehicle

In 1980, when several automakers began to use airbags, there were people who thought that cars couldn't possibly get any safer. Karl-Heinz Baumann, a safety researcher at Mercedes-Benz AG in Stuttgart, was not one of them. "We said, 'No, it cannot be all,' and we kept doing more research." The results of that research are presented on the company's most recent Experimental Safety Vehicle (ESV), on display now in the Mercedes Museum in Stuttgart.

Ford Focus goes SEMA mad

A total of seven Ford Focus at the 2011 SEMA Show There’s nothing American petrolheads (perhaps we should say gearheads) like more than tarting up a car. Which explains why the relatively sensible Ford Focus is being pimped to within an inch of its life for this year’s SEMA show. The SEMA Motor Show is a trade-only gathering – despite which it gets around 50k visitors – which the organisers call the “premier automotive specialty products trade event – in the world.” It attracts trade visitors from across the globe to see parts, tools and components and the ‘SEMA’ special cars brought along by car makers and car modifiers.