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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Los Angeles auto show design contest seeks Hollywood's next hot car

Designers from the United States, Germany and Japan will compete in the 2011 Los Angeles auto show Design Challenge to create Hollywood's hottest new movie car. The event is part of the Design Los Angeles automobile designers' conference, held annually during the L.A. auto show press days, Nov.

Audi confirms 2016 Q1 compact SUV

Audi Audi has confirmed it will begin production of a premium compact crossover Q1 model in 2016 to rival the MINI Countryman and Nissan Juke. The Q1 will be Audi’s entry-level off-roader, sitting below the current Q3, Q5 and Q7 SUVs. On Bing: see pictures of the Audi Q1Find out how much a used Audi Q3 costs on Auto Trader In confirming the Q1, Audi chief executive officer Rupert Stadler highlighted, "the Q1 is a key component of our [Audi’s] growth strategy." The German manufacturer’s A1 supermini has proved a success following its introduction back in 2010, and now the four-ringed firm wants a slice of the market in the compact off-road sector.