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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

General Motors emerges from bankruptcy

A historic fresh start for General Motors began today, as the remade company has emerged from bankruptcy with fewer brands, factories and workers. The No. 1 U.S.

Henrik Fisker leaves his eponymous company

Henrik Fisker, co-founder of Fisker Automotive, has resigned from the company as Fisker seeks funding to move forward. But Henrik Fisker managed to convince the car world his Fisker Karma was credible, even if its gestation has been plagued by problems,  the latest of which has been the demise of its battery supplier – A123 Systems – and the wrecking of a dock full of seemingly uninsured Karmas by Hurricane Sandy. The current problems at Fisker has seen them seeking a new investor, with two Chinese companies – Geely and Dohnfeng – vying to take a majority stake in Fisker Automotive and help Fisker recover sales of the Karma and move on with Project Nina, the smaller Fisker Atlantic.