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Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.

Alfa Romeo 4C on track with Giancarlo Fisichella (video)

Giancalrlo Fisichella takes the Alfa 4C round Balocco (pictured) The Alfa Romeo 4C – Alfa’s baby supercar – is due on sale next month following its UK dynamic debut at Goodwood, so to get a bit of adrenaline flowing in the veins of potential buyers, Fiat grabbed Ferrari test driver Giancarlo Fisichella and stuck him behind the wheel of the 4C to play at the Balocco test track, Fiat’s proving ground. And we have to say, the 4C doesn’t just look good, it sounds great and looks to be as light and nimble as expected. In many ways, the Alfa 4C is an Italian take on the Lotus Elise, but it manages to do it with a huge dose of Alfa flair, both in its design and its execution.

Who's Where: New Design Directors Appointed at PSA

PSA Peugeot Citroen has announced the appointment of Gilles Vidal to Design Director for Peugeot and Thierry Metroz to fill the Design Director position at Citroën. Both Vidal and Metroz will report to PSA Group Design Director Jean-Pierre Ploué when they start their new roles on January 4, 2010. The Design Director positions at both Peugeot and Citroen have effectively been left vacant since Jean-Pierre Ploue was promoted to lead the Group's design efforts in October 2008.