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2013 Mazda6 Estate: Official

Mazda has revealed the Mazda6 Estate ahead of its public debut at the 2012 Paris Motor Show alongside the new Mazda 6 saloon. Last week saw the reveal of the new Mazda6 ahead of its public debut in Paris, and we knew that Mazda were planning to unveil the Estate version of the Mazda 6 at Paris too after they revealed it in Japan last month. And here it is.

Catrinel Menghia topless for the Fiat 500C Abarth (Video)

Fiat has turned to Catrinel Menghia once again to get red-blooded males to give the convertible Abarth 500 – the Fiat 500C Abarth – a bit of attention. Fiat are Italian, and Italians love women. And Fiat, in particular, loves Catrinel Menghia (even if she is Romanian), so they’ve turned to the delightful assets of Ms Menghia once again to promote their cars.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.