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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Tokyo motor shows: past, present and future

By Tim Pollard Motor Shows 20 August 2009 09:30 As bets in this topsy-turvy, unpredictable industry go, it’s a banker: of all the motor shows on the global calendar, the Tokyo exhibit is always the barmiest. Although the Chinese shows are rising in importance – and amusement value –  there’s something peculiarly bonkers about the biannual Japanese bash held in downtown Tokyo. So strange is the exhibition at the Makuhari Messe in Chiba City to westerners, that you don’t bat an eyelid at talking cars, vehicles with feelings, or cars designed for dogs.

BMW X5 (F15)

This is the new, third generation BMW X5, the biggest-selling SUV in its segment with over 1.3 million sold since the first was launched in 1999. While the previous versions have sat more in the high-riding wagon space (BMW prefers to call them Sports Activity Vehicles), this latest F15 model appears to have shifted closer to a more traditional SUV, appearing taller and less ‘squat', certainly than the car it replaces. This is partly due to the DLO, which dips down behind the A-pillar, creating a deep window.