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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Jaguar XJ preview (Video)

Ian Callum stars in this video to the left - a preview of the forthcoming Jaguar XJ set to make its debut on July 9th this year. In his words: "The car is very modern, and it certainly meets up the expectations of people who understand design with a capital D, I have no doubt about that whatsoever." Callum goes on to describe the new XJ as a "very well crafted car," stating that it is "also a very designer led car". He asserts that the lines of the car have been reinterpreted in a different way "that actually is right and correct for the 21st century.

AutoWeek archive: Carroll Shelby Pit-Stop deodorant

As you’d expect from a publication with the rich history of AutoWeek, the back issues are filled with a treasure trove of forgotten funniness. Today’s example? Pit-Stop deodorant from none other than the chicken man himself, Carroll Shelby.