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VW recalls 2014 vehicles for oil-cooler issue
Mon, 21 Apr 2014Volkswagen notified the National Highway Traffic Safety Administration recently of an issue affecting the automatic transmission oil cooler in certain 2014 models. The recall has affected 26,452 vehicles overall, including the 2014 model year Passat, Jetta, Beetle and Beetle convertible, made between Feb. 1, 2014 and April 6, 2014.
BMW ‘i’ Brand 46 dealer network for i3 & i8
Mon, 20 May 2013Each i-Brand centre will have specialist technical capabilities so they can work on the i range of cars and their high-voltage batteries, and BMW say there will also be a wider network for servicing and maintenance of their electric cars. The first of the -Brand cars to go on sale from BMW will be the city car i3 (which will also come with the option of a range extender engine to make it truly useful) later in 2013 followed by the i8 supercar. Prices are yet to be confirmed even for the i3, but we’re expecting the i3 to start around the £35k mark and the i8 – when it does arrive – costing something closing in on £100k.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.