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Saab 9-X Biohybrid concept (2008): first official pictures

By Phil McNamara First Official Pictures 03 March 2008 21:52 Saab will enter the premium hatch market around 2010, with the production version of this 9-X Biohybrid concept. Unveiled at a sneak preview on the eve of the Geneva Motor Show, the 9-X Biohybrid is a sleek, three-door hatch. It’s a rival for Audi’s A3 Sportback, BMW 1-series – and the Toyota Prius!

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Fitness-focused autonomous vehicle pedals to victory in Interior Motives Design Awards

Earlier tonight, on the eve of the first Paris Motor Show press day, the world's top designers and automotive journalists assembled at L'Espace Clacquesin in Paris to witness sponsors Ford and Volkswagen announce the 2014 Interior Motives Student Design of the Year: ‘Life Cycle' by Jason Chen and Dirk Wan of the College for Creative Studies in Detroit, USA. Launched in January of this year and themed ‘Beyond Styling: a Design for Life', the competition asked students to create projects around three diverse but specific briefs: ‘Beyond Autonomous', which posed the question of what would happen if we were to combine the latest developments in computing and robotics with automobile design; ‘An Interior for Life', in which students were asked to focus on one feature or element of a car's interior and adapt it for dual use in a user's ordinary life; and ‘Pickup Truck of 2030', which challenged the young designers to extrapolate what the future might hold for this popular and versatile mode of transport. This year's contest attracted more than 200 entries from students based at 57 schools in 24 different countries.