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Infiniti's Andy Palmer talks world domination
Wed, 16 Oct 2013Along with the news of a new Infiniti global flagship sedan, we sat down with Nissan/Infiniti vice president Andy Palmer to discuss the brand's new goals and the challenges it'll face achieving them in a competitive global market. Why is Nissan becoming so ambitious with Infiniti? In today's industry, 12 percent of the volume and 50 percent of the profits comes from the premium group -- defined by 13 nameplates.
Good news for British car factories
Thu, 29 May 2014NEW FIGURES have revealed that UK-based car production raced ahead in April, resulting in the biggest monthly rise since July 2012. A total of 133,437 cars were made in the UK last month – a 21.3% increase on the April 2013 figure, the Society of Motor Manufacturers and Traders (SMMT) said. The excellent April figures took the year-so-far total to 538,240 – a 6.9% rise on the figure for January-April 2013.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.