17649t Mercruiser Alpha One Stern Drive Trim Tilt Hydraulic Pump Motor on 2040-parts.com

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

One Lap of the Web: The Economist talks cars, Maria Sharapova's Porsche and crazy bikers

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Have you ever seen two motorcycles going wheel-to-wheel at 200 mph in the rain?

How to drive yourself to the World Cup

It's no secret that Americans will make up the largest contingent of visitors to South Africa for the World Cup 2010 soccer tournament. The vuvuzelas (plastic trumpets played by fans) are getting louder by the day. Knowing how most of us think about trips to Africa, it's very likely that many of us will be doing more than just watching men kick a football about.