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AutoWeek Design Forum: Audi studies details

Some say the devil is in the details, but the details are where Audi sets itself apart from the luxury field. Achim Badstuebner, Audi's head of exterior design, says the maker of sports and luxury cars is always focusing on small things--such as door handles, the C-pillars and its familiar five-spoke wheels--for design demeanor. "It should have the same power as that Audi DNA," he said on Thursday at the AutoWeek Design Forum.

Toyota studies a rear-drive entry for Scion

Scion vice president Jack Hollis is a former Stanford and AAA baseball player who, but for an injury, coulda been a contender, coulda played in the show. He's not one to boast--he didn't tell us of his baseball days, we got it from someone else. Nonetheless, you'd imagine the 6-foot-2-inch auto exec would have a pretty good self-image.

Audi Q3: Official

Audi Q3 – finally official Ahead of its official reveal at Shanghai this month, the baby SUV that is the Audi Q3 has bowed in, with plenty of detail and lots of photos. Looking exactly how it was expected to look – pretty much the same as the 2007 Audi Cross Coupe Concept , without the Concepty bits – and ready to fit in under the Q5 and mop up sales from those who want a premium, compact softroader. Under the skin the Audi Q3 is pure VW Tiguan, but Audi has grafted on a convincing set of sheet metal – and a typical, classy Audi interior – to put proper daylight between the cousins.