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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

CAR reader designs Audi R10 supercar

We’re rather keen on Audi’s R8, but one day Ingolstadt is going to have to replace its seminal supercar. And after seeing CAR reader LexOrABenz's design, we think we know what Audi's next halo car should look like. LexOrABenz is actually Marouane Bembli, a 23-year old indsutrial design student from Sweden.

Honda CR-Z Hybrid – the promo video

Honda has released a promo video (below) for the Honda CR-Z Last month we got the specs and prices for the UK Honda CR-Z Hybrid, Honda’s modern hybrid take on the CR-X – they want us to believe. So having given us the buy price – it starts at £17k – and the specification – the basic gets Climate ,  CD player, heated door mirrors, rear dimming mirror, electric windows, daytime running lights and Shift Indicator Light (SIL) – it’s now time to get the marketing underway. Despite feeling that Honda are barking up the wrong tree by trying to make an underpowered hybrid powertrain seem an appealingly sporty prospect, we have to admire their wish to do so.