17x9 Machined Black Raceline Avenger 929m 6x135 +25 Rims 315/70/17 Tires on 2040-parts.com

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

McLaren Automotive launches bespoke operations division

McLaren Automotive has today announced the launch of the McLaren Special Operations division, which will be responsible for the delivery of bespoke projects for McLaren sports cars. The division celebrated its launch with an example of the new MP4-12C, finished in Volcano Orange with a number of bespoke carbon upgrades, at the 2011 Pebble Beach Concours d'Elegance. Bespoke designs featuring on the vehicle are diamond cut finish wheels with gloss black inners, MP4-12C branded carbon sill panels, a carbon steering wheel, front wheelarch louvres and carbon fiber engine cover vents, rear deck vent and wiper system cover.

Apple announces 'iOS in the Car'

Since Apple pulled out of the San Francisco Macworld event, the company's Worldwide Developer Conference has taken the place of primacy on its product-announcement calendar. On Monday, they hinted at new Mac Pros, unveiled iOS 7's flattened interface and unveiled their Pandora-fighting iTunes Radio service. That's nice and all.