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Glendale, California, US
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Kia styling chief Schreyer is fluent in Koreapean
Thu, 05 May 2011The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.
Buick LaCrosse with eAssist priced at $30,820
Wed, 08 Jun 2011The freshly stickered 2012 Buick LaCrosse with eAssist will start at $30,820, including destination costs, the brand said on Wednesday. Buick says the 2012 LaCrosse with eAssist is rated at 37 mpg in highway driving, a 25 percent improvement over the 2011 LaCrosse. The improvement comes from eAssist, a mild hybrid system that uses a belt-driven electric motor-generator and a lithium-ion battery pack.
Autodesk Automotive Days - Munich 2009
Thu, 10 Dec 2009Autodesk's Automotive Days design conferences, launched in Munich in 2008, have highlighted the key growth area of digital prototyping. And at last month's conference the focus was once again broadened to include coverage of conceptual design and creative visualization (at the very beginning of the design process) and design for manufacture - at the culmination of the process. Speakers from Autodesk outlined the innovative features of their latest product suites, while keynote presentations from leading automotive designers such as Frank Stephenson of McLaren and Volvo's Rickard Franklin showed in fascinating detail how the benefits of these software systems were being maximized in busy corporate design studios.