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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Buy a Corvette Stingray, get a performance driving school discount

New Corvette Stingray owners can get a sweet deal at the Ron Fellows Performance Driving School at Spring Mountain Motorsports Ranch in Nevada. The two-day program will cost owners just $1,000, instead of the usual $2,500, Chevy said on Wednesday. “We designed the Corvette Stingray to make its owners better drivers through technologies such as the driver mode selector, active rev match, electronic limited-slip differential and more,” said Tim Mahoney, chief marketing officer, global Chevrolet.

Hydrogen powered Black Cab hits London streets

The first LTI TX4 hydrogen-powered London Taxi A hybrid fuel cell electric London cab has been revealed, but unlike recent developments with the traditional Black cab – where Mercedes are busy taking over - this experimental hydrogen-powered Cab is based on the familiar LTI TX4. The joy of using a hydrogen tank to run the batteries is that unlike a plug-in hybrid a refuel will take all of five minutes – no more than filling up with petrol or diesel would, A full tank will give a range of around 250 miles and – just like a plug-in BEV – the hydrogen powered cab is emission free at the point of use. The plan is to raise funding to produce a fleet of hydrogen powered Black Cabs in time for the London Olympics in 212.