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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Holidaymakers to drive over 1,000 miles

BRITISH families will rack up a total of 15.7 billion miles in their own cars during holidays this year. Research from Kwik-Fit suggests that motorists using their vehicle for trips will drive an average of 1,082 miles each. The vast majority of these trips will be within the UK, with 13.2 million cars being used for domestic holidays.

LA Motor Show: Jaguar F-Type coupe to cost £7,000 less than convertible

JAGUAR’S stunning new F-Type coupe will cost from £51,235 when it goes on sale in the UK in the spring. The hard-top version of a car that has already taken the motoring world by storm will add a second model variant to the line-up, aimed not just at owners of the Porsche Cayman and even the 911, but also at previous owners of Jaguar’s own XK. Jaguar has used its media event at the Tokyo motor show to announce full pricing structures, with the entry-level F-Type coupe costing more than £7,000 less than the equivalent convertible.