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Mercedes rethinks its names: new Merc badges explained

At Mercedes, the naming of new models is often trickier than the technology these vehicles convey. Under the current badging hierarchy, most mainstream models use familiar one-letter names like S-class or G-Wagen. So far, so logical.

Maybach, or not Maybach? That is the question.

Maybach - off to Gaydon? Actually, whether to keep Maybach on the Daimler life support system is a question that has taxed the brains of many a Mercedes exec,  almost since the Maybach brand got its revival under Mercedes and turned in to a cross between a stretched old S-Class, a Playstation and a glitterball. Because despite the efforts of Mercedes to position the Maybach above the S-Class – and in to competition with Rolls Royce and Bentley – the Maybach has somehow conspired to be less desirable than the S-Class.

SEAT Ibiza ST (Sport Tourer) Prices & Models +video

The SEAT Ibiza ST 2011 Back in February in the run up to the Geneva Motor Show SEAT sent us details of their diminutive estate, the SEAT Ibiza Sport Tourer (ST) which bowed in at Geneva shortly after. It’s taken six months to get to this point, but the Ibiza ST is now going on sale in the UK with a starting point of £12,075.00. For that you get the Ibiza ST 1.4 litre S which, despite being the starting point for the ST, comes equipped with AirCon, MP3 compatible CD with aux and steering wheel mounted controls. Top of the tree for now at least is the Ibiza ST 1.2 TDI CR Ecomotive SE which will set you back £14,910.