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Mercedes-Benz reveals all-new C-Class

Mercedes-Benz has uncovered the new C-Class – a model aimed at toppling the all-conquering BMW 3 Series. Benefitting from the full might of Mercedes’ technological arsenal, the new C-Class is the most advanced version yet by a clear margin… and in some respects, is the most sophisticated vehicle the junior executive class has ever seen, too. It also takes on a sleek new look, owing plenty to the highly-praised new S-Class, while the interior offers, says Mercedes, an experience akin to stepping from economy class to business class on an aircraft.

GM donates Insignia prototype to Coventry University

Though the cloud of uncertainty is currently looming over General Motors' Opel and Vauxhall brands, the economic climate hasn't deterred its Vauxhall division from showing a bit of generosity. Recognizing the burgeoning talent at one of the UK's leading design schools, the British arm of the American automotive giant recently offered car design students from Coventry's School of Art & Design an Insignia prototype, which will be used for 'real life' styling exercises. "We are delighted that Vauxhall has chosen to donate this vehicle to the university for our students to work with.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.