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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Autoweek's guide to Chicago Auto Show hospitality

Note:In preparation for the Chicago Auto Show, we asked Windy City hospitality industry insider Erik Nelson where to stay, drink and eat. Here's what he said: Where to eat: Publican: thepublicanrestaurant.com 837 W Fulton Market, Chicago, IL 60607 (312) 733-9555 This staple in the Fulton Market district of Chicago offers the “holy trinity” of pork, oysters and beer. Publican has a bustling feel of an upscale public house with communal tables and many sharable plates.

Volvo Flywheel KERS Hybrid cuts fuel consumption by 25%

Two years ago we reported that Volvo were testing a clever hybrid Flywheel KERS system for road cars and hoped it would prove to be a good way to make road cars more economical. And it seems it does. The Hybrid Flywheel KERS system Volvo has developed weighs only 6kg, has a diameter of just 20cm, is made of carbon fibre, sits in a vacuum and is located on the back axle and works by recovering energy under braking which is then stored for use when the car moves off.