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Fiat 500L gets a helping hand from P Diddy (video)

Sean ‘Diddy’ Combs gives Fiat a helping hand with the 500L Fiat has done well to convince a trendy section of American car buyers that the Fiat 500 is a funky, cute and desirable runaround – especially if you live in the city. But having effectively put all their eggs in the 500 basket, they have the problem of convincing sceptical US car buyers that the much bigger Fiat 500L is an appealing – and much more practical – proposition for families. So Fiat has enlisted Sean Combs (P Diddy, Puff Daddy, Diddy or whatever moniker he’s using this week) to give the Fiat 500L a bit of much needed profile.

RCA Future Car Challenge 2021

London's Royal Automobile Club (RAC) is hosting an exhibition of artwork created by students enrolled in the RCA's Vehicle Design program. The artwork is intended to complement the RAC's Future Car Challenge, which will take place tomorrow, Saturday November 5, the day before the historical London to Brighton Veteran Car Run. The challenge requires entrants to drive a 60-mile route from Brighton to London using the least amount of energy and will see a wide range of energy-efficient vehicles participate.

Who's Where: Micheal Castiglione joins Ken Okuyama Design

Micheal Castiglione, principal exterior designer on the 2006 Dodge Challenger concept car created at the Chrysler Group's now defunct Pacifica Studio on the west coast, has now joined Ken Okuyama Design. As Chief Designer, Castiglione will be tasked with designing products as well as cars once the company establishes itself in an as yet undisclosed location. "We're really busy with a number of projects that Ken's got going," Castiglione told CDN.