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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Saturn has interested buyers, GM says

Saturn is attracting interest from a "few" parties that might want to acquire the brand, a General Motors spokesman said Thursday. GM has hired Steve Girsky, formerly senior auto analyst for Morgan Stanley, to help advise on any possible Saturn deals. Saturn spokesman Steve Janisse said, "There is interest from investors in doing a spinoff, and there are other entities interested in just buying it." He said he does not know whether the interested parties are other automakers.

Vauxhall Zafira Tourer to undercut Ford S-Max price by over £1,200

Vauxhall Zafira Tourer undercuts the S-Max on price We had the usual tease for the Vauxhall Zafira Tourer – Vauxhall’s answer to the Ford S-Max – earlier this year, with the Zafira Tourer finally turning up at the Geneva Motor Show in the Spring and a proper, production reveal a couple of months later. And it looks a convincing effort by Vauxhall to take the fight to the S-Max in the ‘Sporty’ MPV stakes. If any MPV can ever be considered a ‘Sporty’ proposition, that is.