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Nissan recruits Champions League football stars

NISSAN has gone football mad ahead of the new European season, recruiting as brand ambassadors two of the finest talents to grace the 2014-15 Champions League. The Japanese firm is sponsoring the competition this year, and has secured the services of Brazil's captain of Paris Saint-Germain Thiago Silva and the Barcelona and Spain midfielder Andrés Iniesta, who himself has won three Champions League titles. Dubbed Nissan's new 'Engineers of Excitement', the firm says in a press release that the players “will help the Japanese car manufacturer in its campaign to introduce new innovations to enhance the football fan experience.” They will feature in a series of TV adverts focusing on how innovation is key, both on and off the field, to creating excitement for football fans and drivers.

VW Beetle Dune at the Detroit auto show

Of all the production-leaning concept vehicles at the Detroit auto show, the Volkswagen Beetle Dune's the sort of flight of fancy nobody was looking for. Nissan's Sport Sedan heralds the look of the next Maxima, which will likely trickle down in some way to future Altimas, Sentras and Versas. It looks as if Nissan will put one of its techno-retro RWD IDx concepts into production.

Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.