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Toyota Prius slashes price to match Honda Insight

Toyota Motor Corp. is going for the jugular with its redesigned Prius, setting a 2.05 million yen starting price ($20,750) in Japan that is on par with the newly released Honda Insight. Toyota notified Japanese dealers of the cutthroat pricing policy for its redesigned 1.8-liter gasoline-electric hybrid on March 25, dealers in Japan say.

Going green is the new black

When hearing the term “luxury vehicle,” it’s safe to say your mind doesn’t automatically jump to phrases like “fuel-efficient” or “environmentally friendly.” Let’s be honest: Owning a gas-guzzling speed machine dressed to the nines inside and out is a serious status symbol in most cultures. But there’s a new trend taking over the luxury automotive world, and it’s covered in green. The demand for high-end hybrid cars is on the rise, not only for their notable mileage boost and decreased emissions, but also for the social gains of adopting the green technology.

CAR interviews head of Audi design Wolfgang Egger (2012)

After years of producing near-identical looking Audis which even we struggle to distinguish, Ingolstadt is about to embark on a range redesign. CAR magazine caught up with Audi's head of design Wolfgang Egger for a quick interview to find out what he has planned for the four-ringed executive brand in the coming years. CAR: The Audi brand is about to reinvent itself.