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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Saab reportedly sold to China’s Pang Da & Youngman for €100 million

Saab Sold to China? Update: Just minutes after publishing this story we’ve heard from Saab confirming this report is correct and that the administrator - Guy Lofalk – has withdrawn his application for Saab’s court protection to be removed. The deal will be subject to Government approval.

Skoda launch EIGHT Black Edition models – CitiGo, Fabia, Roomster, Rapid, Octavia, Superb & Yeti

The Skoda Octavia Black Edition – just one of 8 new Skoda Black Edition Skoda’s marketing department has had a bit of a brainstorm and decided what the UK needs – really, really needs – is a Black Edition of every car in the Skoda range with extra equipment and styling tweaks. So that’s what they’ve done. So we get the option  of a ‘Black Edition’ of every car in Skoda’s UK range suddenly with an extra option to punt and all with prices that offer great value compared to speccing a regular model up to the same level.