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Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

MG TF – New entry-level model coming

The MG TF LE 500 - soon to be joined by an entry-level model and Anniversary Edition [ad#ad-1] Last year MG owners SAIC breathed life back in to the MG marque by launching the MG TF LE 500 in the UK. What’s more, the MG TF is actually being built in the UK, at Longbridge. But it looks like the TF LE 500 is soon going to be joined by a new entry-level model to bump up sales and interest.

FH Joanneum Graz - KTM project

Industrial Design students in the 6th term at the University for Applied Science, FH Joanneum Graz, Austria showed concepts created in a KTM-sponsored project entitled 'KTM Superbrand' earlier this summer. Unlike typical transportation projects, this project called for students to create a product that would develop the transportation brand and push it to the next level. The brief asked students to develop a '2, 3, 4 or no wheel' niche product, which translated KTM values into a world 10 years from now.