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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Mugen Honda CR-Z Hybrid Video ahead of Goodwood

Mugen Honda CR-Z Hybrid playing on video We reported back in April that Honda had turned to Mugen to see if they could inject anything in to the CR-Z Hybrid that might make it even remotely appealing to a driver. The plan was to take the resulting Mugen Honda CR-Z to this year’s Goodwood Festival of Speed, to see if the knowledgeable petrolheads that gravitate to the Goodwood Estate like moths to a Summer flame could find something to love in the Honda CR-Z, once it had had some Mugen fairy dust springled on it. We were a bit reluctant to expect anything much of the CR-Z even after Mugen had played, but we were pleasantly surprised to learn that the CR-Z would get a wider track, new suspension and brakes and a drop in weight thanks to some carbon fibre in the mix – most notably the carbon fibre bonnet.

Audi to build cars in North America

Audi AG has decided to build a vehicle-assembly plant in North America and is considering an additional engine and transmission plant. Volkswagen Group's premium brand is completing details of the assembly plant--including models, location and capacity. Audi CEO Rupert Stadler said all decisions will be made within three years.