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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Walt Arfons: 1916-2013

No one seemed to know why the two brothers stopped talking, but their resulting rivalry led to some of the fastest cars ever built, two of which went more than 600 mph. Walt Arfons battled his half-brother Art on the Bonneville Salt Flats and at dragstrips across the country, but the pair rarely spoke over the course of one of the longest and most intense motorsport rivalries ever. Walt and Art started out working together, building a three-wheeled dragster in their native rural Ohio in 1952.

Gibbs Sports Amphibians launches the Quadski

Gibbs Sports Amphibians has unveiled the Quadski, an amphibious all-terrain vehicle that, according to company founder Alan Gibbs, obliterates the distinction between land and water transportation. The 1,300-pound, 10.5-foot-long Quadski looks a bit like a jet-powered personal watercraft sitting on top of a single-seat ATV, but it's what's underneath the vehicle's molded composite body that separates the high-speed Quadski from larger, slower amphibious predecessors. The Quadski draws power from a BMW K 1300 Motorrad motorcycle engine capable of producing 175 hp.