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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Tesla teases Model S prior to debut

Prior to its world debut on March 26, Tesla has decided to whet the appetites of green-car fans by releasing a teaser image of its upcoming Model S sedan. Under the direction of former Mazda designer Franz von Holzhausen, the Model S features a rounded front nose, a front fender plate with an affixed Tesla emblem and a noticeably shorter hoodline. Unlike the Fisker Karma, the Model S will be powered solely on battery propulsion and do without a range-extending engine, which helps accommodate the shorter hood.

Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.