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Here are the automobile ads of the year

The One Club made its way back to the 2014 Detroit auto show, naming the top automotive ads across five different categories: online video, broadcast television commercials, interactive, experiential, and print/outdoor. The top ads were presented Tuesday. Let's take a look at those that came out on top.

Lotus to create 100 new jobs (2013)

Lotus is bouncing back from the five-car plan debacle that saw its CEO Dany Bahar dismissed for professional misconduct, and an ambitious plot to launch a Porsche-slaying five-car range go up in smoke without so much a test mule spy shot. The Norfolk-based outfit has announced today the creation of 103 new jobs to meet rising demand not just for its cars, but the brand’s legendary car set-up skills too. It follows a £100m investment from parent DRB-HICOM earlier in 2013.

Audi readies flagship Sport Quattro concept for Frankfurt

Audi will unveil its new Sport Quattro concept at next month's Frankfurt motor show, previewed in a number of sketches. We first saw the Quattro concept back in 2010 at the Paris motor show and three years later the carmaker has produced another iteration, a 2+2 coupé, that measures in at 4,699mm – 419mm longer than the Quattro concept (4,280mm). From what the sketches show, the Sport Quattro retains the chunky C-pillar of the 2010 Quattro concept, the 1984 Sport Quattro and the original Ur-Quattro models, while the four headlamp units are another nod to the original.