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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Aston Martin Zagato, Alfa Romeo take honors at Concorso d’Eleganza Villa d’Este

A 1968 Alfa Romeo 33 Stradale won the Trofeo BMW Group, given by the judges for the best in show at the Concorso d’Eleganza Villa d’Este on the shores of Lake Como, Italy, over the weekend. The Coppa d’Oro, for best in show as voted by the public, went to a 1942 Alfa Romeo 6C 2500 SS. The Aston Martin V12 Zagato, created to celebrate the 50th anniversary of the famous DB4 GT Zagato, won a design award for Best Concept Car or Prototype.

Aston Martin V12 Vantage Roadster at Geneva 2012?

Aston Martin V12 Vantage Roadster Confirmed Aston Martin boss Ulrich Bez has reportedly confirmed that Aston Martin will launch a Roadster version of the V12 Vantage at Geneva 2012. When Aston Martin launched the V12 Vantage – all the fun of the V8 Vantage but with proper V12 goodness – AM declared it a limited edition model. But as we reported back in May 2012, the V12 Vantage became a proper production model.