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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Vauxhall Insignia (2008): first pictures

By Tim Pollard First Official Pictures 17 April 2008 23:43 You’ve seen the leaked images and the scoops, but now the wait is finally over. These are the first officially sanctioned photographs of the new Vauxhall Insignia – marking the end of two decade of the Vectra, which replaced the Cavalier back in 1988.It’s immediately apparent that the Insignia is way more stylish than today’s dowdy Vectra. Where that car is achingly sober and sensible, the Insignia actually lets its hair down and has a bit of fun.

BMW M6 Gran Coupe: Offical

After an early leak of photos, the new BMW M6 Gran Coupe – complete with 4.4 litre bi-turbo V8 and 553bhp – arrives ahead of a Detroit Auto Show debut. Just as expected, the M6 Gran Coupe comes with BMW’s 4.4 litre twin-turbo V8, delivering 553bhp to the baqck wheels and driving the M6 to 62mph in 4.2 seconds. And, if our previous experience of the 6 Series Gran Coupe is anything to go by, providing sublime handling and dynamics in the process.