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Rolls Royce to set up shop in South America

Rolls Royce showrooms planned in South America The paradox of the current economic malaise  is that luxury goods – and luxury cars in particular - seem immune from the problems of the mainstream. Rolls Royce – to many still the epitome of luxury motoring – is doing very well, and is now planning an expansion in to South America. The cynical may say that Rolls Royce want a piece of the drug money floating round South America in their coffers, but South America is far more than a bunch of drug barons freely spending illicit cash.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.

Concept Car of the Week: Fiat Scia (1993)

After a successful design competition between famous Italian design houses to rework the little Cinquecento, Fiat renewed the experience two years later by giving to nine of them – including Fiat's in-house studio – a new Fiat Punto as a base to let their creative juices flow. The results ranged from being simply forgettable (Zagato Monomille), ridiculously daft (Boneschi Doblone) or just plain ugly (Giannini Punto 4x4 TL), but one of the concepts stood out from the flock for being brilliantly bold. This was the Fiat Scia, presented to the public at the 1993 Turin Auto Show.