1940 Desoto Windshield Wiper Drives Pair Custom Rod Mopar on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Maserati GS Zagato

This is a the one-off Maserati GS Zagato commissioned by the entrepreneur Paolo Boffi and due for its public debut at the Concours d'Elegance at the Villa d'Este, Italy on the 20th April, a year after the debut of the Zagato-designed Ferrari 575GTZ. This Zagato design is based on the platform of the Maserati Spyder which itself is based on a shortened platform of the recently replaced Coupe. The GS consciously evokes the classic Maserati A6 G Zagato of 1954 in its form, and like that design also has an all aluminium body.

Alfa Romeo 4C Spider revealed: Geneva Motor Show

The Alfa Romeo 4C Spider (pictured) revealed in Geneva The Alfa Romeo 4C is the epitome of a modern ‘supercar’, with ultra light weight (for a production car) allowing the 4C to produce very good performance from its modest 17500cc engine. So producing an Spider convertible immediately raises the weight issue in a more dramatic way when the car’s abilities are so dependent on it low weight, but it seems the Alfa Romeo 4C Spider – previewed as a production car with a concept at Geneva today – has managed to keep the wight penalties of the convertible 4C down to a minimum. Thanks to a canvas roof and carbon fibre rollover bars, the weight penalty for the Spider is only about 60kg (around a 7 per cent gain) which shouldn’t hurt performance too much.