1940 Ford Nos 60 Hp Connecting Rod Bearings 0.010 Undersize on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Fiat 500 gets dressed up by Mopar

Chrysler is cranking up its Mopar parts unit to make it easier to customize the diminutive Fiat 500. Mopar will have more than 150 parts for the Fiat, including a Wi-Fi router to turn your microcar into a wireless hot spot. "The Fiat 500 is one of the most accessorized vehicles in Europe," said Pietro Gorlier, president and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand.

Tesla Model X SUV delayed until 2015

Tesla has revealed that its Model X SUV – based on the Model S – will be delayed until 2015 so Tesla can concentrate on Model S sales. Despite plenty of cynicism in the car industry that Tesla could deliver their Model S saloon at all, never mind at a reasonable cost, Tesla has confounded its critics by not only launching the Model S, but seemingly taking as many orders as it can handle. On the face of it, that’s not surprising.