1941 Oldsmobile Clear Plastic Hood Part. ( Never Used ) on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Los Angeles Auto Show 2005 Design Trends

How are changing consumer attitudes and preferences affecting automobile design? What are designers doing to create functional, stylish and fun vehicles in accordance with new regulations and technologies? These are some of the questions that five distinguished designers will discuss and debate during the panel discussion at the Los Angeles Auto Show on January 6.

Genty Akylone: A 1000bhp French Supercar Revealed

Genty Akylone - a 1000bhp French Supercar The greatest Supercar in recent years hails from France, and with production of the Veyron coming to a close it looked as though France may lose its mantle of producer of the world’s fastest car to the Americans. But Genty automotive may have put paid to that with the reveal of the 1000bhp Genty Akylone. The Genty Akolyne is a rather generic-looking supercar, but one that promises incredible performance.