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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

New Audi Quattro at Paris – The UrQuattro Concept

Audi UrQuattro Concept - Car Magazine's apparently 'On the Money' rendering It’s thirty years since the Audi Quattro stormed the world and changed the perception of Audi forever. No longer the son of NSU, but a premium maker with rally heart; in many ways the real beginning of the Audi world domination plan. At Geneva this year Audi payed homage to its history, but word is reaching us that the Paris Motor Show will go one step further, with a full-blown, ready to produce 21st century Audi UrQuattro Concept.

Autoweek in review: What you might have missed

The 2014 BMW i8 was caught testing in Sweden, and these spy shots are the latest pictures of the upcoming Bavarian hybrid supercar. The car is no longer in its concept trim but what appears to be a preproduction state. Check out the article and pictures for more details.