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Mitsubishi to build new family of vehicles in U.S.

Mitsubishi will assemble a new family of vehicles at its Illinois plant within two years, a source familiar with the company's plans said. The vehicles will be based on the platform underpinning the Outlander and Outlander Sport crossovers and Lancer sedan, the source said. Those models are assembled in Japan.

White remains new car buyers' top color

White remains the most popular color of choice for automotive consumers, a trend report has shown, with 22 per cent of all car buyers opting for the color. Transportation coatings manufacturer PPG's annual automotive color popularity and trend data report has, however, forecasted that more vibrant colors are set to increase in popularity. Silver came a close second with 20 per cent of new car buyers opting for it, followed by black (19 per cent), gray (12 per cent), red (9 per cent), natural (8 per cent), blue (7 per cent), green (2 per cent) and other colors (1 per cent).

Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.